snapcoat©
Simple setup guide

Send Zapier leads into SnapCoat

Marketing agencies can connect form fills, ad leads, booking pages, and landing pages with one webhook URL. SnapCoat accepts common field labels, so setup does not require perfect developer-style mapping.

Secure URL

Each company has a private token in its webhook URL. No companyId is needed.

Creates leads

Successful submissions create a New Lead in the sales pipeline.

Only 2 things required

Send a lead name plus either phone or email. Source and notes are strongly recommended.

Quick Setup

1

Copy your SnapCoat webhook URL

Log into SnapCoat, click Connect to Zapier in the header, open Lead Creation, then copy the webhook URL.

2

Create a Zap

Choose the app that starts the automation, like Facebook Lead Ads, Google Forms, Typeform, or another form tool.

3

Add Webhooks by Zapier

Add an action step, choose Webhooks by Zapier, then choose POST.

4

Paste the URL and send JSON

Paste your SnapCoat webhook URL, set Payload Type to JSON, then map Full Name and either Phone or Email.

5

Test and turn it on

Run Zapier's test. A successful test creates a new lead in the New Lead pipeline stage.

Zapier Action Settings

App
Webhooks by Zapier
Event
POST
URL
https://www.snapcoatcrm.com/api/webhooks/leads/wh_your_unique_token
Payload Type
JSON
Wrap Request In Array
No
Authentication
Token is already in the URL

Fields To Map

Required

Full Name

Simplest option. SnapCoat automatically splits this into first and last name.

Phone or Email

Only one is required. Send both when available for cleaner follow-up.

Recommended Optional Fields

source

Where the lead came from, such as Google LSA, Facebook Ads, Website, or Angi.

notes

Project type, customer request, or form notes.

address

Street address. Include city, state, and zip when available.

city

City for the job/customer address.

state

State abbreviation or full state name.

zip

ZIP/postal code.

estimatedValue

Optional estimated project value.

tags

Optional list of tags for filtering or automation.

Include source whenever possible. It keeps lead attribution clean for ads, website forms, referrals, and campaign reporting.

Accepted Field Labels

Zapier fields can be named naturally. SnapCoat normalizes common labels from ad platforms, forms, and landing page tools.

Name
Full Name, Name, Customer Name, Contact Name, Lead Name, firstName, First Name, lastName, Last Name
Contact
Email, Email Address, Phone, Phone Number, Mobile, Mobile Phone
Source
source, Lead Source, UTM Source, Platform, Channel
Project notes
notes, Message, Comments, Project Type, Service, Service Requested
Address
Address, Street Address, City, State, ZIP, Postal Code

Example JSON Payload

JSON
{
  "Full Name": "Jane Smith",
  "phone": "(555) 123-4567",
  "source": "Facebook Lead Ads",
  "notes": "Exterior repaint estimate",
  "address": "123 Main Street",
  "city": "Austin",
  "state": "TX",
  "zip": "78701"
}

What Happens After A Successful Test

A new lead is created in the New Lead pipeline stage.

Phone numbers are normalized when possible.

Source is saved for attribution. If omitted, SnapCoat uses Zapier Integration.

If address fields are included, SnapCoat can create the related customer/address record.

Response Codes

201

Lead created

The webhook worked and the lead was added to SnapCoat.

400

Missing required fields

Send a lead name plus either email or phone. Full Name is enough for the name.

401

Invalid webhook URL

The token in the URL is wrong, expired, or was regenerated. Copy the URL again from SnapCoat.

409

Duplicate blocked

The same name, email, and phone were submitted again within the duplicate-prevention window.

500

Server error

SnapCoat could not process the request. Retry once, then contact support if it continues.

Security Notes

Do

  • +Keep the webhook URL private.
  • +Store it only inside Zapier.
  • +Regenerate the token if it was exposed.
  • +Use the webhook activity/status tab to monitor usage.

Do Not

  • -Post the webhook URL publicly.
  • -Share screenshots that show the full token.
  • -Commit the URL into code or docs.
  • -Reuse another company webhook URL.

Troubleshooting

Zapier says required fields are missing

Map Full Name and either Phone or Email. If your trigger app separates names, firstName and lastName still work.

Invalid webhook token

Copy the full webhook URL from SnapCoat again and replace the whole URL in Zapier. Do not edit the token by hand.

Lead is not showing in the pipeline

Check Zapier Task History for the HTTP response. If it returned 201, search the pipeline by name or email and clear filters.

Duplicate lead error

SnapCoat blocks accidental double-submissions for a short window. Check whether the first lead already created successfully.

Need help?

Include the Zapier Task History response code and request ID when contacting support. If sharing a token, send only the first 10 characters.