Built by painters, for painters — 30-day free trial

The Painting CRMThat Closes More Jobs

Manage leads, send stunning proposals, track projects, collect payments — one platform your whole team will actually use.

Built inside a working painting company

Battle-tested on real crews, real proposals, and real payroll — every day

Maple St repaint

Proposal sent

Tue 9:14 AM

Signed

Tue 9:19 AM · e-signature

Deposit collected

Tue 9:20 AM

$1,200

Proposal → signature → deposit, one flow. Example data.

30-day free trial
No credit card required
Cancel anytime
No setup fees

Color libraries built in: Sherwin-Williams · Benjamin Moore · Behr · PPG · Valspar

Payments secured by Stripe & Helcim
Bank-level encryption
The Problem

Your Current Setup Is Costing You Jobs

Spreadsheets. Missed follow-ups. Generic software that doesn't speak painter. Sound familiar?

Leads slip through the cracks

Visual pipeline with automatic aging alerts

Proposals take hours to create

Room-by-room builder with production rates in minutes

No follow-up system that works

AI Sales Agent nurtures leads 24/7 via SMS & email

Can't track job profitability

AI invoice scanner + real-time project costing

Customers can't visualize the work

AI color rendering with Sherwin-Williams, Benjamin Moore, Behr, PPG, and Valspar colors

Sub compliance is a nightmare

Auto-tracked documents with expiration alerts

One platform replaces

Your CRM + Proposal tool + Project tracker + Invoicing + AI follow-up

Features

From First Call to Final Check

The money story, in order: a lead comes in, you win the job, you run it, you get paid. Interactive demos — this is real software, not mockups.

01

Lead comes in

Capture it, see it, and never let it go cold.

Sales Pipeline

See Every Deal at a Glance

A visual pipeline that tracks leads from first contact to signed contract. Click to move leads between stages with the power your team needs.

  • 6 color-coded stages with real-time value tracking
  • Lead aging indicators — hot, warm, cold, freezing
  • Monthly goal tracker with team leaderboards
  • Mobile-optimized with one-tap lead creation
snapcoatcrm.com

New Lead

2

$20,800

The Johnsons

$8,500
Alex Thunder

Sunny Side Cafe

$12,300
Sarah Brightsale

Appointment

2

$38,100

Green Thumb Gardens

$15,700
Alex Thunder

Blue Moon Restaurant

$22,400
Mike Closerton

Proposal

2

$28,300

Cosmic Coffee House

$9,800
Sarah Brightsale

The Hendersons

$18,500
Alex Thunder

Sold

2

$34,100

Vintage Finds Boutique

$14,200
Mike Closerton

The Martinez Family

$19,900
Sarah Brightsale
Total Pipeline Value:$121,300
AI Sales Agent

Your 24/7 Follow-Up Machine

An autonomous AI that nurtures leads via SMS and email — handling objections, detecting buying signals, and escalating hot prospects to your team.

  • Always-on AI follow-up that never forgets a lead
  • Sentiment scoring identifies buying signals
  • Smart escalation via SMS, email & in-app alerts
  • Gets smarter the more you use it — learns your business over time
snapcoatcrm.com

AI Sales Agent

AUTO-PILOT
12
Messages
Closed
Deal Status
$5,820
Deal Value
02

Win the job

Show up with a proposal and a rendering the other guys can't match.

Proposal Builder

Proposals That Win Jobs

Room-by-room estimates with production rates, tiered pricing packages, and built-in e-signatures. Send in minutes, not hours.

  • Good / Better / Best packages built to lift your average ticket
  • Production-rate pricing auto-calculates labor & materials
  • Digital signatures — in-person or remote
  • Change order system with separate audit trails
snapcoatcrm.com

Proposal Breakdown

Tropical Paradise Living Room

4 surfaces
$5,820
Walls
480 sq ft • 2 coats
$2,880
Ceiling
280 sq ft • 1 coat
$1,260
Trim & Baseboards
120 sq ft • 2 coats
$960
Crown Molding
80 sq ft • 2 coats
$720

Cozy Kitchen

3 surfaces
$4,580
Total Investment
$10,400
AI Color Rendering

Show, Don't Tell

Upload a photo of their home. Apply real paint colors. Share a before/after link. Close the deal while competitors are still describing colors with words.

  • Sherwin-Williams, Benjamin Moore, Behr, PPG, and Valspar color catalogs
  • Multi-surface rendering — walls, trim, doors in one image
  • Shareable before/after comparison links
  • Attach directly to proposals for visual selling
snapcoatcrm.com

AI Color Visualization

Before/After Comparison Slider
Before
After

Wall Color

Tri-Corn Black
Sherwin Williams - SW6258

Trim Color

Ice Cube
Sherwin Williams - SW6252
Sherwin-Williams
Benjamin Moore
Behr
PPG
Valspar
03

Run the job

Crews scheduled, subs compliant, nothing on a whiteboard.

Project Calendar

Schedule Crews, Not Chaos

Visual calendar with crew assignments, GPS tracking, and Google Calendar sync. Know where every team is, every day.

  • Drag-and-drop scheduling with conflict detection
  • Color-coded project types — INT, EXT, CAB, COM
  • Interactive map view with salesperson GPS
  • Two-way Google Calendar sync
snapcoatcrm.com

This Week's Schedule

Crew Alpha
Crew Beta
Crew Gamma
Mon
Dec 11

Tropical Paradise Living Room

Crew Alpha
8:00 AM - 4:00 PM
Tue
Dec 12

Industrial Chic Office

Crew Beta
8:00 AM - 4:00 PM
45%
Complete
Wed
Dec 13

Vintage Farmhouse Kitchen

Crew Gamma
8:00 AM - 4:00 PM
75%
Complete
Thu
Dec 14

Tropical Paradise Living Room

Crew Alpha
8:00 AM - 4:00 PM
Fri
Dec 15

Industrial Chic Office

Crew Beta
8:00 AM - 4:00 PM
45%
Complete
Scheduled
1 projects
In Progress
2 active
Crews Available
3 crews
Subcontractor Management

Subs Under Control

Onboard subcontractors, track their compliance documents, assign them to projects, and give them their own portal — all without spreadsheets.

  • Compliance document tracking with auto-expiration alerts
  • Dedicated sub portal with separate login system
  • Flat-rate labor percentage calculations
  • Work order assignments with project manager oversight
snapcoatcrm.com

Subcontractors

Compliant
Expiring
Non-Compliant

Johnny Sparkle

Sparkle Drywall Co.
Drywall
Valid
W9: Completed

Maria Precision

Precision Carpentry
Carpentry
Expiring Soon
W9: Completed

Tony Powerhouse

Powerhouse Electric
Electrical
Valid
W9: Completed

Lisa Flowmaster

Flowmaster Plumbing
Plumbing
Expired
W9: Pending
2
Compliant
1
Expiring Soon
1
Action Required
04

Get paid

Invoices fire the moment the proposal is signed. Collect every dollar.

Invoicing & Payments

Get Paid Faster. Period.

Invoices auto-generate from signed proposals. A/R aging, smart urgency scoring, and online payments make sure you collect every dollar.

  • Auto-generated the moment a proposal is signed
  • A/R aging buckets — Current, 1-30, 31-60, 61-90, 90+
  • Stripe & Helcim integrations for online payment
  • One-click email reminders + downloadable PDFs
snapcoatcrm.com

Invoice

Invoice #INV-2025-1247
Due: December 5, 2025
paid
Bill To:
The Hendersons
Exterior Painting - Walls
$12,400
Trim & Fascia
$3,200
Deck Staining
$2,900
Subtotal$18,500
Tax (8%)$1,480
Total Amount
$19,980
Payment Method
Stripe
Payment Received
Paid on 12/5/2025
94%
Collection Rate
$285K
This Month
3
Pending
Commission Tracking

Know What Every Job Earned

Real-time commission dashboards for every salesperson. Closing ratios, cancel rates, and per-deal breakdowns — no more guessing.

  • Automatic commission calculation on accepted proposals
  • Split commissions between two salespeople
  • Per-salesperson closing ratio and cancel rate
  • Unified commissions across multiple locations
snapcoatcrm.com

Commission Tracker

Total Commission Earned
$3,840
Closing Ratio
72%
13/18 closed
Commission Rate
5.5%
Tier 3
Performance Breakdown
Completed Appointments18
Qualifying Sales13
Average Deal Size$18,867
Top Commissions
The Hendersons
$18,500 sale
$1,018
Blue Moon Restaurant
$22,400 sale
$1,232
Green Thumb Gardens
$15,700 sale
$864
Top Performer!
Exceeding 70% closing ratio

One extra job pays for it

Average repaint: $4,500. Pro: $349/mo. One extra closed job covers a year.

$4,500

$1,000$15,000

One $4,500 job covers 12 months of Pro at $349/mo.

Straight division: job value ÷ $349, rounded down. No funny math.

Compare

See How We Stack Up

Feature-for-feature, dollar-for-dollar. The rows below exist only in SnapCoat — the rest of the table is one tap away.

12 features no competitor has
Only in SnapCoat
AI Color Rendering
Not included
Not included
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GARVIS / Ask OwnerIQ AI
Not included
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Call IQ AI Call Analysis
Not included
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Commission Tracking
Not included
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AI Lead Scoring
Not included
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AI Sales Coaching
Not included
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AI Route Optimization
Not included
Not included
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AI Email/SMS Composer
Not included
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AI Invoice Scanner
Not included
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AI Lead Magnet Generator
Not included
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Subcontractor Portal
Not included
Not included
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Employee Compliance
Not included
Not included
Not included
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Painting-Specific
Built for Painters
Not included
Not included
Production Rate Estimating
Not included
Not included
Room-by-Room Proposals
Not included
Not included
Not included
Package Pricing (Good/Better/Best)
Not included
Not included
Not included
CRM & Sales
Visual Sales Pipeline
Add-on
Add-on
Customer Portal
Not included
Not included
Invoicing & Payments
Add-on
Automation
AI Lead Nurturing
Not included
Not included
Add-on
Automated Follow-ups
Operations
Project Costing
Not included
Work Orders
Not included
Multi-Location Support
Not included
Not included
Pricing
No Setup Fees
Not included
Free Trial
Not included

Pricing and features based on publicly available information as of April 2026. Competitor features may have changed.

Why SnapCoat

Built by a Painter, for Painters

Every feature was designed by a painting company owner who got tired of tools that weren't built for this trade.

Proposals in Minutes, Not Hours

Production rate pricing with room-by-room breakdowns. Customers see exactly what they're paying for — and your proposals look more professional than any competitor's.

🎯

One Platform, Zero Juggling

Pipeline, proposals, scheduling, invoicing, subcontractor docs — all in one place. No more switching between 4 different apps to run your painting business.

🤖

AI That Actually Helps

Automated follow-ups keep leads warm. AI color rendering helps customers visualize the job. Nothing falls through the cracks because the system handles the busywork.

Pricing

Plans That Scale With You

Start small, grow big. All plans include a 30-day free trial with full access.

New · SnapCoat AI Division

Want it all done for you?

The same AI that runs SnapCoat, working inside your business — your ads, your follow-up, your operations.

Meta Growth Engine

$1,500/month

+ $2,500 one-time funnel & launch build

  • Done-for-you Meta ads + AI-built landing pages
  • AI Setter answers and books your leads in seconds
  • SnapCoat Elite included — $499/mo value
Flagship

AI Operator Program

$10,000 one-time

$5,000 books your build slot · 4 builds per month

  • Your own AI employee — a dedicated device built around your business
  • Plug it in and text it from your phone, day and night
  • 6-week 1:1 program — it owns three real jobs by week 6

30-Day Free Trial

Full feature access, cancel anytime

Referral Program

Earn free months for every painter you refer

Migration Service

White-glove switch from any CRM — $999 one-time

FAQ

Got Questions?

Everything you need to know about switching to SnapCoat.

Built by a painter who runs his business on it every day

Ready to Close
More Jobs?

Start your 30-day free trial today. Full access to every feature. Cancel anytime.

30-day free trial · Full feature access · No setup fees · Cancel anytime